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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20131218T133000Z
DTEND:20131218T143000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Chamber U: Elements of a Complete Marketing Campaign
DESCRIPTION:Try this simple test:\n\n\n\nAsk your business peers\, employees and agencies to tell you what a marketing campaign is. It's a straightforward question with multiple answers   not only between businesses but within them.\n\n\n\nA campaign is not a press release\, an advertisement\, or a promotion. It's not training\, offers\, direct mail\, websites\, etc.   It's all of these items. As a Marketer for your business\, you may use any of the tactics mentioned above in isolation but\, when you do that\, you're not developing and launching a campaign.\n\n\n\nJoin us as Shane Johnston of Capstrat introduces the "Campaign Stack\," a unifying structure that acts as a "check box" to ensure all tactics are covered. It defines the resources needed\, participants involved and the messaging to your target audience.\n\n\n\nShane Johnston serves as the Senior Vice President\, Group Director for Capstrat.
X-ALT-DESC;FMTTYPE=text/html:Try this simple test:<br />\n<br />\nAsk your business peers\, employees and agencies to tell you what a marketing campaign is. It&rsquo\;s a straightforward question with multiple answers &ndash\; not only between businesses but within them.<br />\n<br />\nA campaign is not a press release\, an advertisement\, or a promotion. It&rsquo\;s not training\, offers\, direct mail\, websites\, etc.&nbsp\;&nbsp\; <strong>It&rsquo\;s all of these items</strong>. As a Marketer for your business\, you may use any of the tactics mentioned above in isolation but\, when you do that\, you&rsquo\;re not developing and launching a campaign.<br />\n<br />\nJoin us as Shane Johnston of Capstrat introduces the &ldquo\;Campaign Stack\,&rdquo\; a unifying structure that acts as a &ldquo\;check box&rdquo\; to ensure all tactics are covered. It defines the resources needed\, participants involved and the messaging to your target audience.<br />\n<br />\nShane Johnston serves as the Senior Vice President\, Group Director for Capstrat.
LOCATION:Durham Chamber
UID:e.1159.1545
SEQUENCE:3
DTSTAMP:20260513T004619Z
URL:http://members.durhamchamber.org/events/details/chamber-u-elements-of-a-complete-marketing-campaign-12-18-2013-1545
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