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DTSTART:20130904T123000Z
DTEND:20130904T133000Z
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SUMMARY:Chamber U -- Later Stage Sales & Marketing
DESCRIPTION:Why your business needs CRM.\n\n	\n\n	In a recent study conducted by the Harvard Business Review\, it found that if an organization can increase its customer retention rates just ten to fifteen percent\, it can double profits.\n\n	\n\n	Most businesses already know that repeat customers are their best source of revenue. The real challenge come when businesses identify and focus on retaining their most profitable clients\, while at the same time trying to increase their customer base with new customers. \n\n	\n\n	A quality CRM solution can leverage the capabilities of your sales and marketing team. Learn how you can use CRM to cut through the noise\, target specific audiences\, collect and segment customer data and then automate your sales and marketing programs.\n\n	 \n\n	\n\n	Presented by Capstrat\n\n\n	SMART.\n\n	We are freakishly good at figuring out two things:\n\n	\n		Exactly what needs to be said.\n	\n		The perfect way to say it.\n\n\n	To accomplish this\, we hire smart people who love nothing more than surprising you with insights. Then we make sure we have the tools to bring those insights to life.\n\n	We make things simple. (Which is more complicated than you think.)\n\n	And we get audiences to actually do something.\n\n	SKILLED.\n\n	If we ever develop a "house style\," shoot us.\n\n	No two of our assignments have ever been exactly the same\, which is why no two of our solutions have\, either.\n\n	Pulling off this feat requires us to be skilled at many different things. And we are.\n\n	Our communication palette is boundless: Web\, TV\, print\, word-of-mouth\, skywriting we don't play favorites\, as long as the message is being heard.\n\n	NICE.\n\n	There's a danger in being good with words: You can convince yourself that words are enough.\n\n	But the clich s are actually true here. Honesty. Respect. Curiosity. Humanity.\n\n	Maybe that makes us corny. Or maybe we just have a broader definition of what "doing good work" actually means.\n\n	Either way\, it tends to catch people off guard. In a good way.
X-ALT-DESC;FMTTYPE=text/html:<p>\n	<span style="font-size:14px\;"><span style="font-family:arial\;"><strong>Why your business needs CRM.</strong><br />\n	<br />\n	In a recent study conducted by the Harvard Business Review\, it found that if an organization can increase its customer retention rates just ten to fifteen percent\, it can double profits.<br />\n	<br />\n	Most businesses already know that repeat customers are their best source of revenue. The real challenge come when businesses identify and focus on retaining their most profitable clients\, while at the same time trying to increase their customer base with new customers.&nbsp\;<br />\n	<br />\n	A quality CRM solution can leverage the capabilities of your sales and marketing team. Learn how you can use CRM to cut through the noise\, target specific audiences\, collect and segment customer data and then automate your sales and marketing programs.</span></span><br />\n	&nbsp\;</p>\n<p>\n	<br />\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">Presented by Capstrat</span></span></p>\n<hr />\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;"><strong>SMART.</strong><br />\n	We are freakishly good at figuring out two things:</span></span></p>\n<ol>\n	<li>\n		<span style="font-size: 14px\;"><span style="font-family: arial\;">Exactly what needs to be said.</span></span></li>\n	<li>\n		<span style="font-size: 14px\;"><span style="font-family: arial\;">The perfect way to say it.</span></span></li>\n</ol>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">To accomplish this\, we hire smart people who love nothing more than surprising you with insights. Then we make sure we have the tools to bring those insights to life.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">We make things simple. (Which is more complicated than you think.)</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">And we get audiences to actually <em>do something</em>.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;"><strong>SKILLED.</strong><br />\n	If we ever develop a &ldquo\;house style\,&rdquo\; shoot us.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">No two of our assignments have ever been exactly the same\, which is why no two of our solutions have\, either.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">Pulling off this feat requires us to be skilled at many different things. And we are.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">Our communication palette is boundless: Web\, TV\, print\, word-of-mouth\, skywriting&hellip\;we don&rsquo\;t play favorites\, as long as the message is being heard.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;"><strong>NICE.</strong><br />\n	There&rsquo\;s a danger in being good with words: You can convince yourself that words are enough.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">But the clich&eacute\;s are actually true here. Honesty. Respect. Curiosity. Humanity.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">Maybe that makes us corny. Or maybe we just have a broader definition of what &ldquo\;doing good work&rdquo\; actually means.</span></span></p>\n<p>\n	<span style="font-size: 14px\;"><span style="font-family: arial\;">Either way\, it tends to catch people off guard. In a good way. <span _fck_bookmark="1" style="display: none\;"> </span></span></span></p>\n<p>\n	<br />\n	<span style="font-size: 14px\;"><span style="font-family: arial\;"><span _fck_bookmark="1" style="display: none\;">&nbsp\;</span></span></span></p>\n<p>\n	<br />\n	&nbsp\;</p>\n
LOCATION:Chamber offices 300 W. Morgan St Ste 1400 Durham\, NC 27701
UID:e.1159.1110
SEQUENCE:3
DTSTAMP:20260513T013745Z
URL:http://members.durhamchamber.org/events/details/chamber-u-later-stage-sales-marketing-09-04-2013-1110
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