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BEGIN:VEVENT
DTSTART:20121031T123000Z
DTEND:20121031T133000Z
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SUMMARY:Chamber U -- Marketing to Hispanics 101
DESCRIPTION:OBJECTIVE: To present the Greater Durham Chamber of Commerce Members general information about the Hispanic Market\, culture facts and purchasing behaviors\, so they can implement better strategies when wanting to reach the Hispanic consumer.\n\n	\n\n	NORTH CAROLINA POPULATION\n\n	New demographic breakdown\n\n	Hispanic concentrations and growth\n\n	Demographic characteristics of Hispanic households\n\n	Culture facts \n\n	    \n\n	HISPANIC ECONOMIC IMPACT IN NORTH CAROLINA \n\n	By industry \n\n	By county\n\n	 \n\n	\n\n	HISPANIC PURCHASING POWER\n\n	Household income\n\n	Purchasing behavior\n\n	Business opportunities when serving the Hispanic consumer\n\n	\n\n	Presented by Josh Melnick  \n\n	\n\n	Josh Melnick is the Regional Vice President\, General Manager\, for Univision and Telefutura stations in Atlanta\, Georgia and Raleigh\, North Carolina. During the ten years he has been with Univision\, Josh has served the station in a number of different capacities. Starting with the station in 2001\, Josh began his tenure with Univision as a Local Account Executive. He quickly moved up to National Sales Manager then served as General Sales Manager for five years. As part of the original sales team that started the new station and helped manage the staff in its infancy\, Josh has been an integral part of the company. The start-up of Univision 34 Atlanta was considered the most successful new station launch for Univision Television Group\, becoming profitable in the first quarter of operation.
X-ALT-DESC;FMTTYPE=text/html:<div style="color: gray">\n	<span style="font-size: 14px"><span style="font-family: arial"><strong>OBJECTIVE</strong>: To present the Greater Durham Chamber of Commerce Members general information about the Hispanic Market\, culture facts and purchasing behaviors\, so they can implement better strategies when wanting to reach the Hispanic consumer.</span><br />\n	<br />\n	<span style="font-family: arial"><strong>NORTH CAROLINA POPULATION</strong></span><br />\n	<span style="font-family: arial">New demographic breakdown</span><br />\n	<span style="font-family: arial">Hispanic concentrations and growth</span><br />\n	<span style="font-family: arial">Demographic characteristics of Hispanic households</span><br />\n	<span style="font-family: arial">Culture facts&nbsp\;</span><br />\n	<span style="font-family: arial">&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><br />\n	<span style="font-family: arial"><strong>HISPANIC ECONOMIC IMPACT IN NORTH CAROLINA </strong></span><br />\n	<span style="font-family: arial">By industry </span><br />\n	<span style="font-family: arial">By county</span><br />\n	<span style="font-family: arial">&nbsp\;</span><br />\n	<br />\n	<span style="font-family: arial"><strong>HISPANIC PURCHASING POWER</strong></span><br />\n	<span style="font-family: arial">Household income</span><br />\n	<span style="font-family: arial">Purchasing behavior</span><br />\n	<span style="font-family: arial">Business opportunities when serving the Hispanic consumer</span><br />\n	<br />\n	<span style="font-family: arial">Presented by Josh Melnick&nbsp\;&nbsp\;<br />\n	<br />\n	<span style="color: black"><span style="font-family: arial\, sans-serif">Josh Melnick is the Regional Vice President\, General Manager\, for Univision and Telefutura stations in Atlanta\, Georgia and Raleigh\, North Carolina. During the ten years he has been with Univision\, Josh has served the station in a number of different capacities. Starting with the station in 2001\, Josh began his tenure with Univision as a Local Account Executive. He quickly moved up to National Sales Manager then served as General Sales Manager for five years. As part of the original sales team that started the new station and helped manage the staff in its infancy\, Josh has been an integral part of the company. The start-up of Univision 34 Atlanta was considered the most successful new station launch for Univision Television Group\, becoming profitable in the first quarter of operation.</span></span><br />\n	&nbsp\;&nbsp\;</span><br />\n	<br />\n	&nbsp\;</span></div>\n
LOCATION:Chamber offices 300 W. Morgan St Ste 1400 Durham\, NC 27701
UID:e.1159.1032
SEQUENCE:3
DTSTAMP:20260513T025528Z
URL:http://members.durhamchamber.org/events/details/chamber-u-marketing-to-hispanics-101-10-31-2012-1032
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