BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210506T170000Z
DTEND:20210506T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Generational Marketing - Reach & Acquire 4 Generations of Customers in Today’s Business Landscape
DESCRIPTION:Having to reach\, influence\, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads\, build brand trust and achieve financial objectives.\n\n \n\nAre you struggling with where to find a Boomer and how to sway a Gen Z'er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy.\n\n \n\nThis educational event\, presented by international marketing strategist\, inventor\, and Founder of 8 Simple Steps\, Maureen Edwards\, will take a deep dive into the unique qualities of each generation to allow you to identify:\n\n\n	WHO your right target audience is so you can convey the right message on the right platform\, utilizing the right campaigns to nail down your strategy\n	WHERE to reach your targeted audience to save you time and money\n	HOW to influence and convert your target audience with proven\, cost-effective\, simple conversion campaigns that can drive revenue into your business\n\n\n \n\nAbout the speaker:\n\nMaureen is an award-winning international branding and marketing specialist and strategist with 25-years' experience in the craft.\n\n\n\nPresented by SCORE
X-ALT-DESC;FMTTYPE=text/html:<div>Having to reach\, influence\, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads\, build brand trust and achieve financial objectives.</div>\n\n<div>&nbsp\;</div>\n\n<div>Are you struggling with where to find a Boomer and how to sway a Gen Z&rsquo\;er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy.</div>\n\n<div>&nbsp\;</div>\n\n<div>This educational event\, presented by international marketing strategist\, inventor\, and Founder of 8 Simple Steps\, Maureen Edwards\, will take a deep dive into the unique qualities of each generation to allow you to identify:</div>\n\n<ul>\n	<li>WHO your right target audience is so you can convey the right message on the right platform\, utilizing the right campaigns to nail down your strategy</li>\n	<li>WHERE to reach your targeted audience to save you time and money</li>\n	<li>HOW to influence and convert your target audience with proven\, cost-effective\, simple conversion campaigns that can drive revenue into your business</li>\n</ul>\n\n<div>&nbsp\;</div>\n\n<div>About the speaker:</div>\n\n<div style="orphans: 3\; widows: 3\;">Maureen is an award-winning international branding and marketing specialist and strategist with 25-years&rsquo\; experience in the craft.<br />\n<br />\nPresented by SCORE</div>\n
LOCATION:Live Webinar
UID:e.1159.5666
SEQUENCE:3
DTSTAMP:20260510T130656Z
URL:http://members.durhamchamber.org/events/details/generational-marketing-reach-acquire-4-generations-of-customers-in-today-s-business-landscape-5666
END:VEVENT

END:VCALENDAR