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DTSTART:20201208T180000Z
DTEND:20201208T190000Z
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SUMMARY:The 5 Step Marketing Strategy During a Pandemic
DESCRIPTION:Marketing is a process. It's circular\, cyclical\, top-down\, bottom-up\, and hierarchical. It's a matrix\, it's a pyramid it's a PROCESS! As with most processes\, if one of the steps fails\, the entire outcome falls short. So it is with marketing.\n\n\n\nSure you can jump into the middle of the funnel and sell\, sell\, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).\n\n\n\nTo do this\, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new\, manageable way in today's pandemic times.\n\n\n\nStep 1: Define marketing goal\n\nStep 2: Determine target audience\n\nStep 3: Plan approach\n\nStep 4: Craft message\n\nStep 5: Evaluate results
X-ALT-DESC;FMTTYPE=text/html:Marketing is a process. It&rsquo\;s circular\, cyclical\, top-down\, bottom-up\, and hierarchical. It&rsquo\;s a matrix\, it&rsquo\;s a pyramid&hellip\;it&rsquo\;s a PROCESS! As with most processes\, if one of the steps fails\, the entire outcome falls short. So it is with marketing.<br />\n<br />\nSure you can jump into the middle of the funnel and sell\, sell\, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).<br />\n<br />\nTo do this\, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new\, manageable way in today&rsquo\;s pandemic times.<br />\n<br />\nStep 1: Define marketing goal<br />\nStep 2: Determine target audience<br />\nStep 3: Plan approach<br />\nStep 4: Craft message<br />\nStep 5: Evaluate results
LOCATION:Online Webinar
UID:e.1159.5577
SEQUENCE:3
DTSTAMP:20260510T180643Z
URL:http://members.durhamchamber.org/events/details/the-5-step-marketing-strategy-during-a-pandemic-5577
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