LinkedIn Best Practices (Partner Event)

LinkedIn Best Practices with Debra Mathias:

• Profile optimization: Make your profile stand out to attract visibility, including use of key words to describe your expertise and authentic self as well as securing your LinkedIn URL
• Marketing and promotion: Learn how and where to use LinkedIn to target market and promote your company by adding key words and strategic placement, posting and use of hashtags to gain visibility of future clients
• About section: Write a LinkedIn summary that will make others want to connect and do business with you
• Dashboard: Learn translation of views of your profile, posts, and search appearances for business opportunities
• Posting: Make relevant posts and share your company information as well as video use to be seen
• Featured section: Learn how to use photos, videos, posts and documents to tell your story
• Search filter optimization: Find and connect with key business prospects by using my 3-step system
• Search filter target marketing: Learn to search by location, company, and profession to connect with clients
• Search filter industry marketing: Learn to search by the industry with whom you are trying to do business
• Creator Mode: Learn how to turn on your creator mode to ensure your content is seen
• Providing Services Page: Learn to add a services page so people can find your service on LinkedIn