2011 Chamber U: Marketing To Hispanics 101-July 13

Attendees will learn general information about the Hispanic Market, culture facts and purchasing behaviors, so they can implement better strategies when wanting to reach the Hispanic consumer.

1. NORTH CAROLINA POPULATION
2. New demographic breakdown
3. Hispanic concentrations and growth
4. Demographic characteristics of Hispanic households
5. Culture facts

1. HISPANIC ECONOMIC IMPACT IN NORTH CAROLINA
2. By industry
3. By county

1. Household income
2. Purchasing behavior
3. Business opportunities when serving the Hispanic consumer

Presented by

UNIVISION 40
TELEFUTURA
 

• 2011 Chamber U: Sponsor
  
  
  
   

About Chamber U: Chamber U is a new, innovative initiative of the Greater Durham Chamber of Commerce designed to address critical topics and to help prepare Chamber members to meet the ever-changing demands of the workplace.  These once-a-week educational opportunities provide members with valuable tools and information they can take back to their businesses and utilize to help them achieve the success they desire. The program provides individualized growth and development opportunities for entry level to executive leadership covering the entire gamut from "nuts & bolts" to "visionary thinking."

When is Chamber U? Every Wednesday at the Chamber from 8:30-9:30 a.m. at the Greater Durham Chamber of Commerce office.

Who can attend? Anyone can attend, and most subjects are good for any Durham or Triangle resident, businessperson or community member!