Chamber U -- Product Launch in the Marketplace

How to penetrate the market in your industry and navigate the supply chain and the world of distributors.

Presented by Capstrat

About Capstrat:

SMART.
We are freakishly good at figuring out two things:

1. Exactly what needs to be said.
2. The perfect way to say it.

To accomplish this, we hire smart people who love nothing more than surprising you with insights. Then we make sure we have the tools to bring those insights to life.

We make things simple. (Which is more complicated than you think.)

And we get audiences to actually do something.

SKILLED.
If we ever develop a “house style,” shoot us.

No two of our assignments have ever been exactly the same, which is why no two of our solutions have, either.

Pulling off this feat requires us to be skilled at many different things. And we are.

Our communication palette is boundless: Web, TV, print, word-of-mouth, skywriting…we don’t play favorites, as long as the message is being heard.

NICE.
There’s a danger in being good with words: You can convince yourself that words are enough.

But the clichés are actually true here. Honesty. Respect. Curiosity. Humanity.

Maybe that makes us corny. Or maybe we just have a broader definition of what “doing good work” actually means.

Either way, it tends to catch people off guard. In a good way.