Storytelling.  It is as old as the campfire and the cave.
 
Learn how businesses can creatively use words, images, video, and graphics to tell their stories. Discover how to deploy professional tools on social media and in guerrilla marketing to effectively achieve relatively low-cost advertising.

It all adds up to how in an age of new media, where the phonebook and the daily newspaper are dead and gone, a business and its ownership can translate a brand into an identity and a culture.
 
Presenters
 
Allie Mullin, photographer/writer
 
Allie Mullin is a professional photographer from Durham. She specializes in wedding and lifestyle photography, and also does some fine art prints and work with local businesses and organizations. Her work is a mix of ethereal and candid. In her free time she volunteers with Girls Rock NC, runs races, co-leads a Girl Scout troop, and practices yoga.
 
http://www.alliemullin.com/

 
Josh Hardt, videographer/filmmaker 
 
Josh was born in Michigan, attended film school in Chicago, and now calls Durham, NC home, with his wife and his daughter, Quinn. Josh has been working in video/film professionally since 2008, making everything from music videos to commercial video, and narratives.
 
Josh is also one of the co-organizers of the Triangle Video & Film Community, arranging and coordinating monthly meet-ups and screenings for North Carolina filmmakers in the Triangle. 
 
While not working behind the camera or editing, Josh spends his family time exploring and finding new adventures. Josh is an avid baseball fan, specifically of the Chicago White Sox.
 
http://www.madewithhardt.com/
 
Catherine Howard, writer/artist/activist/organizer/media maven.
 
Catherine's travels to support art and community have taken her from South Africa to Finland from Mexico to Germany. Catherine J. Howard has melded a Bachelor's degree in Contemporary African Art History with intensive research in behavioral economics, anatomy, art-activism, yoga therapy, and community organizing to move toward a holistic understanding of how creative power works and what makes people tick.
 
As a professional, Howard has explored the power of art as a vessel for communication through her work as a curator for renowned behavioral economist Dan Ariely. As the curator at his lab, The Center for Advanced Hindsight, and as a freelance communications consultant, she has supported countless innovative individuals and groups seeking new ways to understand and engage with their local communities.  
 
Howard’s understanding of the dissonance between vision and practice in art spawned the development of her site Conversing Fire, a project which offers e-books and courses to equip creative individuals with the body-wisdom and communication skills required to cultivate magnetic, compassionate, and fiery connections with others. 
 
http://www.conversingfire.com/
 
Justin Laidlaw writer/editor/marketer/brand manager
 
Justin Laidlaw, aka Buddy Ruski (BUD-DEE ROO-SKEE), is a renaissance man. His interests range from the music business to politics, from Durham’s history and culture, to the world beyond. The co-host of Clarion Content’s podcast, he is fast becoming a veteran columnist. He also serves as the Clarion Content's Managing Editor. He is a fashion model, a tech sceptic, a business manager, an American Underground ambassador, Brand Maanger for Runaway Clothes, and more.
 
http://buddyruski.tumblr.com/
 
Aaron Mandel writer/editor/social media maven
 
Aaron Mandel is a writer and an accomplished public speaker. He is the editor and publisher of the Clarion Content, a Durham, North Carolina based, cultural and political on-line magazine. From breaking news stories to the hottest local acts and art, the Clarion Content is on the scene. Now in its seventh year, the Clarion Content has published more than twenty distinguished guest columnists and garnered hundreds of thousands of views.
 
Aaron Mandel publishes the “From the Editor’s Desk” column. He has been writing fiction since the 4th grade.
 
Aaron Mandel has been published in the Raleigh News and Observer, produced numerous art shows, and was recently a featured speaker at “The State of Publishing” conference held in Durham, NC. He also served as the play-by-play announcer for the D.B.L., a Durham youth basketball league. He has lived in North Carolina, New Jersey, California, Texas, Illinois, Colorado, Indiana, and Baja California, Mexico.
 
He holds a Bachelor of Arts degree in History and Religious Studies with a certificate in Central Asian Studies from Indiana University in Bloomington, Indiana. An avid policy debater at Indiana and a Nation Debate Tournament qualifier, Mandel was also a member of  the New Jersey State Champion two-person Policy Debate Team.
 
http://clarioncontentmedia.com/category/editors-desk/