Attendees will learn how to select the proper social media channels for marketing their business, best practices for their use, and how to engage customers and attract followers.

Find out:

• How to choose which social media platforms are right for your business
• How content plays an important role in engaging customers and prospects
• How to maximize the time you spend on social media and get some tips for budget-friendly tools and tactics

Rebecca Sipes is Director of Client Engagement for Altitude Marketing, an integrated B2B marketing agency that provides strategic planning, web design,  digital marketing, public relations and graphic design services to companies in the technology and life science industries.  Prior to joining Altitude, Rebecca served as Associate Director of Business Development and Marketing for Copernicus Group IRB, an independent institutional review board. Before making the switch to marketing, Rebecca worked in the hospitality industry.
Originally from Harrisonburg, Virginia, Rebecca now lives and works in Chapel Hill, North Carolina.