An important first step in any local SEO strategy is to claim and verify your business’s Google Business Profile, formerly known as Google My Business. The name isn't the only change Google made to this service.

However, what hasn't changed is the need for your local company to get listed on Google Business Profile so you can increase your chances of showing up in Google’s Local Pack, Local Finder and Google Maps.

In this session, we’ll cover changes to Google Business Profiles and you will also learn:

• How to manage your Google Business Profile in Google Search
• How to select the best categories for your business and why categories are so important
• Why you must frequently check your Google Business Profile for changes
• Ways to get more reviews and what you should do about negative reviews
• And much more