Pricing your products and services properly is one of the most important business decisions you’ll make.

No matter what type of product or service you sell, the price you charge your customers will have a direct impact on profitability and the success of your business.

In this webinar, Certified SCORE Mentor Julie Brander will help you understand how to price your products and services effectively and develop a strategy for maximizing your profits.

You’ll learn about:

• The basics in evaluating your business idea
• How to purchase products
• Understanding profit margins
• Evaluating your costs and profits
• Successful pricing strategies
• Creating a higher perceived value when developing your products and services
• Understanding your customers and competition