Learn how to reach and connect with multicultural audiences so your business can grow.
A multicultural approach to marketing can open up new opportunities for your small business advertising strategy, helping you reach a much broader spectrum of customers. This diversification of audiences means small business owners need to understand multicultural marketing, reaching them beyond endemic advertising—advertising that appeals directly to the interests of customers—and producing authentic, culturally relevant creative.
Panelists include the following:
All registered attendees will receive a special gift package from Spectrum Reach, including recipe secrets and special seasonings from locally-owned restaurant Boricua Soul and a chance to win a grand prize.
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About the Speakers:
Minal Bopaiah is the author of Equity: How to Design Organizations Where Everyone Thrives. She is the founder of Brevity & Wit, a strategy + design firm that combines human-centered design, behavior change science and the principles of inclusion, diversity, equity and accessibility to help organizations transform themselves and the world. Bopaiah has written for the Stanford Social Innovation Review and The Hill and has been a featured guest on numerous podcasts and shows, including the Kojo Nnamdi Show on WAMU. She has also been a keynote speaker for many conferences, inspiring thousands with her credible, authentic, and engaging talks. For more information, please visit https://theequitybook.com.
Chandra Guinn joined McKinney from Duke University, where she was Director of the Mary Lou Williams Center for Black Culture. In that role, she provided leadership and direction while also curating Black intellectual, cultural, and historical offerings, helping cultivate young people as they prepared to change the world. At McKinney, she helps create greater diversity, enhance belonging, and provide clarity around systems to ensure that equity is experienced at every level of the agency. Chandra received her B.A. from Bucknell University and a master’s degree from the University of NC at Chapel Hill in sociology. Other than working to change the world, Chandra enjoys cooking, playing with her six-and-a-half-pound Yorkie, Max, traveling, and listening to podcasts.
Instagram (checked regularly): @chandraguinn
Twitter (used rarely): @chandraguinn