Chamber U -- Marketing to Hispanics 101

Event Sponsors

OBJECTIVE: To present the Greater Durham Chamber of Commerce Members general information about the Hispanic Market, culture facts and purchasing behaviors, so they can implement better strategies when wanting to reach the Hispanic consumer.

NORTH CAROLINA POPULATION
New demographic breakdown
Hispanic concentrations and growth
Demographic characteristics of Hispanic households
Culture facts

HISPANIC ECONOMIC IMPACT IN NORTH CAROLINA
By industry
By county

HISPANIC PURCHASING POWER
Household income
Purchasing behavior
Business opportunities when serving the Hispanic consumer

Presented by Josh Melnick

Josh Melnick is the Regional Vice President, General Manager, for Univision and Telefutura stations in Atlanta, Georgia and Raleigh, North Carolina. During the ten years he has been with Univision, Josh has served the station in a number of different capacities. Starting with the station in 2001, Josh began his tenure with Univision as a Local Account Executive. He quickly moved up to National Sales Manager then served as General Sales Manager for five years. As part of the original sales team that started the new station and helped manage the staff in its infancy, Josh has been an integral part of the company. The start-up of Univision 34 Atlanta was considered the most successful new station launch for Univision Television Group, becoming profitable in the first quarter of operation.

Chamber U -- Marketing to Hispanics 1...

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