All companies spend significant resources acquiring qualified sales leads. However what happens if your prospects aren't ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. However that's inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
 
This presentation will cover:
               - Aligning your lead nurturing process to your customer's decision-making cycle.
               - Opportunities to use digital strategies such as email marketing, retargeting, social media and inbound marketing to increase sales and lower costs per acquisition.
               - How integrated traditional and digital marketing improves the lead nurturing process.
               - Proper set up and analysis of lead funnel analytics.
               - Examples of lead nurturing strategies in action.

Presentation by  Jake Finkelstein | President

2012 Chamber U: Sponsor

About Chamber U: Chamber U is a new, innovative initiative of the Greater Durham Chamber of Commerce designed to address critical topics and to help prepare Chamber members to meet the ever-changing demands of the workplace. These once-a-week educational opportunities provide members with valuable tools and information they can take back to their businesses and utilize to help them achieve the success they desire. The program provides individualized growth and development opportunities for entry level to executive leadership covering the entire gamut from "nuts & bolts" to "visionary thinking."