“Web Analytics: Are You Measuring Success?”
 
Spending money on marketing without measuring can be a recipe for failure. Today, web analytics is not only easily accessible, the software is free. By using the data these tools collect, you can see what visitors do once they reach your site, track sales and leads, etc. You can use it to create testing scenarios and take the results to effect a change in strategy. By continually monitoring performance, you make marketing campaigns more efficient and increase overall return on investment.
 
This presentation will cover:
 
·        Proper analytics implementation
·        Setting goals and tracking efforts
·        Website testing strategies and how to improve conversion
·        Advanced analytics and how this drives strategy

Presentation by Mark Simmons, Mixeddigital.com
 
 

2012 Chamber U: Sponsor

About Chamber U: Chamber U is a new, innovative initiative of the Greater Durham Chamber of Commerce designed to address critical topics and to help prepare Chamber members to meet the ever-changing demands of the workplace. These once-a-week educational opportunities provide members with valuable tools and information they can take back to their businesses and utilize to help them achieve the success they desire. The program provides individualized growth and development opportunities for entry level to executive leadership covering the entire gamut from "nuts & bolts" to "visionary thinking."