Carlina Flyers Marketing Partnerships

Promoting Durham Chamber member businesses through sports marketing channels like the Carolina Flyers gives brands a rare opportunity to connect with a highly engaged, local, and affluent audience in an authentic way. Flyers fans are more likely to be high-income, highly educated, and active discretionary spenders, and they engage deeply with both live events and digital content. By aligning with a hometown professional team that competes on a national stage and receives widespread media exposure, Chamber members gain visibility that extends well beyond traditional advertising, while still staying rooted in the Durham community

Just as importantly, sports marketing delivers trust and emotional connection. Flyers' partnerships place local businesses directly into shared community experiences through in-stadium branding, social media storytelling, live broadcasts, and fan engagement platforms. These touchpoints associate Chamber members’ brands with values that matter to today’s consumers: integrity, innovation, and community impact. The result is not just brand awareness, but lasting brand affinity built through repeated, positive interactions with families, young professionals, and business leaders across the Triangle and beyond.

The Carolina Flyers offer Durham Chamber members a 25% discount on sports marketing investments and in some cases, can offer 100% trade value investment.