Try this simple test:

Ask your business peers, employees and agencies to tell you what a marketing campaign is. It’s a straightforward question with multiple answers – not only between businesses but within them.

A campaign is not a press release, an advertisement, or a promotion. It’s not training, offers, direct mail, websites, etc.   It’s all of these items. As a Marketer for your business, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching a campaign.

Join us as Shane Johnston of Capstrat introduces the “Campaign Stack,” a unifying structure that acts as a “check box” to ensure all tactics are covered. It defines the resources needed, participants involved and the messaging to your target audience.

Shane Johnston serves as the Senior Vice President, Group Director for Capstrat.