Events
Chamber U -- Later Stage Sales & Marketing
Why your business needs CRM.
In a recent study conducted by the Harvard Business Review, it found that if an organization can increase its customer retention rates just ten to fifteen percent, it can double profits.
Most businesses already know that repeat customers are their best source of revenue. The real challenge come when businesses identify and focus on retaining their most profitable clients, while at the same time trying to increase their customer base with new customers.
A quality CRM solution can leverage the capabilities of your sales and marketing team. Learn how you can use CRM to cut through the noise, target specific audiences, collect and segment customer data and then automate your sales and marketing programs.
Presented by Capstrat
SMART.
We are freakishly good at figuring out two things:
- Exactly what needs to be said.
- The perfect way to say it.
To accomplish this, we hire smart people who love nothing more than surprising you with insights. Then we make sure we have the tools to bring those insights to life.
We make things simple. (Which is more complicated than you think.)
And we get audiences to actually do something.
SKILLED.
If we ever develop a “house style,” shoot us.
No two of our assignments have ever been exactly the same, which is why no two of our solutions have, either.
Pulling off this feat requires us to be skilled at many different things. And we are.
Our communication palette is boundless: Web, TV, print, word-of-mouth, skywriting…we don’t play favorites, as long as the message is being heard.
NICE.
There’s a danger in being good with words: You can convince yourself that words are enough.
But the clichés are actually true here. Honesty. Respect. Curiosity. Humanity.
Maybe that makes us corny. Or maybe we just have a broader definition of what “doing good work” actually means.
Either way, it tends to catch people off guard. In a good way.
Date and Time
Wednesday Sep 4, 2013
8:30 AM - 9:30 AM EDT
Location
Chamber offices
300 W. Morgan St Ste 1400
Durham, NC 27701
Fees/Admission
Free
Contact Information
Mable Rogers
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